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Chloe Hall Illustration

Case Study

Bringing the outdoors in, one design at a time.

Designer Chloe Hall has been bringing the outdoors in one design at a time since 2013. Thoughtfully creating sustainable small-batch collections of art, textiles and ceramics, each captures the essence of nature and the beauty of the great outdoors in her distinctive signature illustrative style.

Project Overview


Chloe Hall Illustration




Gifts & Handmade

Chloe Hall Illustration Lifestyle Image

Moving away from her dated Big Cartel website, riddled with problems, and even preventing product sales, losing the business money. It was time to catch the website up to speed and future proof it. Now built on the rock solid Shopify platform, this site can handle growth for the business at ease, and accept sales flawlessly. 

I created a bespoke theme based on provided mockups, creating a site that is product centric, minimalistic and beautifully onbrand for Chloe. The site not only is an eCommerce platform for her product sales, but is a portfolio and advertising tool for her commission and creative services. The site has seen record sales on the latest product launch, which is testament to the website and conversion boosters carefully crafted to generate sales.

Mobile Friendly · SEO Ready · GDPR Compliant

Chloe Hall Illustration Desktop Website Image

Chloe ❤️'s The Website

- Chloe Hall, Illustrator
I've been wanting to move to Shopify for such a long time, and I'm so glad I worked with Miles to do this! Miles made the transition easy and fun. Miles went above and beyond to answer any questions I had and brought my ideas to life. His insight and knowledge into website building, SEO and the general workings of a website were invaluable, and not only did he use this knowledge to create my new website, he also explained everything so I understood exactly what was being worked on! Having this new website has made shipping my orders an ease, and made browsing the site so much easier for my customers. I can't thank Miles enough!
- Chloe Hall, Illustrator
Chloe Hall Illustration Mobile Website Image 1
Chloe Hall Illustration Mobile Website Image 2
Chloe Hall Illustration Mobile Website Image 3

Let's make something marvellous together.

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