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Chloe Hall Illustration

Bringing nature and sustainability into your home, one design at a time.
Chloe Hall Illustration Lifestyle Image


Gifts & Handcrafts


Chloe Hall Illustration Lifestyle Image

The Client

Designer Chloe Hall has been bringing nature inside your home since 2013. Thoughtfully creating sustainable small-batch collections of art, textiles and ceramics, each capturing the essence of nature, and its beauty in her distinctive signature illustrative style.

Chloe Hall Illustration Desktop Layup Image 1

The Approach

Moving away from Big Cartels platform, riddled with problems and friction generating sales causing loss of revenue, it was important for Chloe to take the leap for the benefit of her business. Now built on Shopify, a platform that can handle growth with ease and built with selling in mind, Chloe can now accept sales flawlessly.

Working with provided mockups, I create a bespoke theme that is product centric, minimalistic and beautifully on-brand. The site not only provides a eCommerce platform, but serves as a portfolio for Chloe’s work to advertise her portfolio, business to business offerings and commissions and creative services.

Since moving over to Shopify and paired with the carefully crafted conversion optimisations on the new website, Chloe has seen record breaking sales for her business and now has the platform she needs for continued success and growth.

Mobile Friendly · SEO Ready · GDPR Compliant

What I Did

Website Development
Search Engine Optimisation
Email Templates
Shopify Store Setup
Chloe Hall Illustration Mobile Layup Image 2
Chloe Hall Illustration Mobile Layup Image 2
Chloe Hall Illustration Mobile Layup Image 2
Chloe Hall Illustration Desktop Layup Image 2

Chloe ❤️'s The Website

Chloe Hall Illustration Quote Image
I've been wanting to move to Shopify for such a long time, and I'm so glad I worked with Miles to do this! Miles made the transition easy and fun. Miles went above and beyond to answer any questions I had and brought my ideas to life. His insight and knowledge into website building, SEO and the general workings of a website were invaluable, and not only did he use this knowledge to create my new website, he also explained everything so I understood exactly what was being worked on! Having this new website has made shipping my orders an ease, and made browsing the site so much easier for my customers. I can't thank Miles enough!
- Chloe Hall, Designer & Illustrator

More Of My Work

Let's make something marvellous together.

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